Privacy policy

Measureful Inc. (“Measureful”) is committed to protecting your privacy and the privacy of your customers. We have prepared this Privacy Policy to describe to you our practices regarding the collection and use of data from users of our website, located at (“Site”), and related Services (as defined in the Terms of Use). It also describes the choices available to you regarding our use of your personal information and how you can access and update this information. If you simply browse the Site you are referred to in this Privacy Policy as a “Visitor.” If you have registered with the Site and receive Services you are referred to in this Privacy Policy as a “Subscriber.”

Generally, Measureful collects the following types of information:

  • Visitor Data & Anonymous Visitor Data: When we refer to “Visitor Data” we mean data that allows someone to identify or contact a Visitor, including, for example, their name, address, telephone number, e-mail address, as well as any other non-public information about them that is associated with or linked to any of the foregoing data. When we refer to “Anonymous Visitor Data” we mean data that is not used, or intended to be used, to identify a particular Visitor.
  • Subscriber Data & Anonymous Subscriber Data: When we refer to “Subscriber Data” we mean data that allows someone to identify or contact a Subscriber, including, for example, their name, address, telephone number, e-mail address, as well as any other non-public information about them that is associated with or linked to any of the foregoing data. When we refer to “Anonymous Subscriber Data” we mean data that is not used, or intended to be used, to identify a particular Subscriber.
  • Commerce Data & Anonymous Commerce Data: When we refer to “Commerce Data” we mean data that relates to the financial performance of a Subscriber company, including figures related to their company’s sales, revenue, costs, vendors, customers, inventory and discounts, as well as transaction information that may include personally identifiable information of a Subscriber company’s customers. When we refer to “Anonymous Commerce Data” we mean data that is not used, or intended to be used, to identify a particular Subscriber or customer of Subscriber.
  • Visitor Data, Subscriber Data and Commerce Data may be referred to herein collectively as “Personal Data.” Anonymous Visitor Data, Anonymous Subscriber Data and Anonymous Commerce Data may be referred to herein collectively as “Anonymous Data.”

1. User Consent

By using our Site or Services you agree to the terms of this Privacy Policy and you expressly consent to the collection, use and disclosure of data in accordance with this Privacy Policy.

2. A Note to Users Outside of the United States

Your Visitor Data, Subscriber Data or Commerce Data, as applicable, may be processed in the country in which it was collected and in other countries, including the United States, where laws regarding processing of personal data may be less stringent than the laws in your country.

3. Visitor Data & Anonymous Visitor Data

We collect Personal Visitor, Subscriber and Commerce Data as described below:

1. Personal Data Provided to Us

When you provide us feedback or contact us via e-mail we will collect your name and e-mail address, as well as any other content included in the e-mail, in order to send you a reply. We may collect your first and last name, e-mail address, professional title, company name, and password when you create an Account. We may collect Personal Data on the Site when we make clear that we are collecting it and you voluntarily provide it, for example, when you add additional services to your account. We also collect other types of data that you provide to us voluntarily, such as your operating system and version, product registration number, and other requested information if you contact us regarding support for the Services. We retain information on your behalf, such as files and messages that you store using your account.

2. Collection of Commerce Data

We may collect Commerce Data directly from you through the Site. We may also receive Commerce Data about you, your company or your customers from our partners, including Google Analytics. This information may include various financial data relating to your company’s e-commerce website. This information may be shared with us manually or automatically through the establishment of an application programming interface (API) with our partner. We may add this information to the Commerce Data we have already collected from you via our Site in order to improve the Services we provide. Measureful use and transfer of information received from Google APIs to any other app will adhere to Google API Services User Data Policy, including the Limited Use requirements.

3. Data Collected Through Technology

  • To make our Site more useful to you, our servers (which may be hosted by a third party service provider) collect information from you, including your browser type, operating system, Internet Protocol (IP) address (a number that is automatically assigned to your computer when you use the Internet, which may vary from session to session), domain name, and/or a date/time stamp for your visit.
  • We also use cookies and URL information to gather information regarding the date and time of your visit and the information for which you searched and which you viewed. “Cookies” are small pieces of information that a website sends to your computer’s hard drive while you are viewing a web site. We may use both session Cookies (which expire once you close your web browser) and persistent Cookies (which stay on your computer until you delete them) to provide you with a more personal and interactive experience on our Site. Persistent Cookies can be removed by following Internet browser help file directions, however, please note that certain aspects of the Site or Services may not be available if the Persistent Cookies are removed.
  • We may use third party service providers to help us analyze certain online activities. For example, these service providers may help us measure the performance of our online campaigns or analyze visitor activity on the Site. We may permit these service providers to use cookies and other technologies to perform these services for us. The use of cookies by third parties is not covered by our PP. We do not have access or control over these cookies.

In general, Personal Data is used either to respond to requests that you make or to aid us in serving you better. We use such Personal Data in the following ways:

  • to facilitate the creation of and secure your account on our network;
  • identify you as a user in our system;
  • provide improved administration of our Site and Services;
  • provide the Services you request;
  • improve the quality of experience when you interact with our Site and Services;
  • send you a welcome e-mail to verify ownership of the e-mail address provided when your account was created;
  • send you administrative e-mail notifications such as security or support and maintenance advisories;
  • respond to your inquiries related to employment opportunities or other requests;
  • to make telephone calls to you, from time to time, as a part of secondary fraud protection or to solicit your feedback; and
  • to send newsletters, surveys, offers, and other promotional materials related to our Services and for other marketing purposes.

4. Use of Commerce Data

Unless we have a separate authorization from the data subject, we will not use the Commerce Data we collect for any reason other than to provide the Services the Subscriber requests and improve the quality of experience when the Subscriber interacts with our Site or Services. For illustration purposes only, we may use the name of a customer of Subscriber to help the Subscriber analyze that particular customer’s spending habits as part of our Services, but we will never contact that customer directly for marketing purposes.

4. Anonymous User Data

We may create Anonymous Data records from Visitor, Subscriber and Commerce Data by subjecting it to de-identification through the removal of all personally identifying data (including, but not limited to, names, addresses, phone numbers and email addresses) and through the use of generally accepted statistical de-identification techniques.

Measureful may use Anonymous Data, for illustration purposes only, to generate benchmarks and indices as part of our Service, to issue a press release as to the total revenue amount of our U.S. customers, to produce analysis of shopping cart abandonment rates, or to analyze request and usage patterns so that we may enhance the content of our Services and improve Site navigation. Measureful reserves the right to use Anonymous Data for any purpose and disclose Anonymous Data to third parties at its sole discretion.

5. Advertising

We partner with a third party ad network to manage our advertising on other sites. Our ad network partner uses cookies and Web beacons to collect non-personally identifiable information about your activities on this and other Web sites to provide you targeted advertising based upon your interests.

6. Access and Control of Your Personal Data


We will periodically send you free newsletters and e-mails that directly promote the use of our Site or Services. When you receive newsletters or promotional communications from us, you may indicate a preference to stop receiving further communications from us and you will have the opportunity to “opt-out” by following the unsubscribe instructions provided in the e-mail you receive or by contacting us directly at [email protected]. Even if you opt-out of receiving marketing related email messages, we will continue to send you service related communications, including notices related to your account or any updates to our Terms of Use or Privacy Policy.

Changes to Personal Data

You may change any of your Personal Data in your account by editing your profile within your account or by sending an e-mail to us at [email protected]. You may request deletion of your Personal Data by us, but please note that we may be required to keep this information and not delete it (or to keep this information for a certain time, in which case we will comply with your deletion request only after we have fulfilled such requirements). When we delete any information, it will be deleted from the active database, but may remain in our archives. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

7. Disclosure of Personal Data

We disclose your Personal Data as described below and as described elsewhere in this Privacy Policy. We do not sell your personal information to third parties.

In order to perform Services, we may contract with third party service providers, including service providers who may process payments on our behalf or provide technical support. These third parties may have access to user data required to perform their functions. All such parties are required to enter into a written agreement with us that they will not use the user data for any purpose other than to provide the services requested by Measureful.

Affiliates and Acquisitions

We may share some or all of your Personal Data with our parent company, subsidiaries, joint ventures, or other companies under a common control (“Affiliates”) for market research or other purposes, in which case we will require our Affiliates to honor this Privacy Policy. If another company acquires our company, business, or our assets (including in connection with a bankruptcy proceeding), that company will possess the Personal Data collected by us and will assume the rights and obligations regarding the Personal Data as described in this Privacy Policy.

Other Disclosures

Regardless of any choices you make regarding your Personal Data (as described below), Measureful may disclose Personal Data if it believes in good faith that such disclosure is necessary (a) in connection with any legal investigation; (b) to comply with relevant laws or to respond to subpoenas or warrants served on Measureful; (c) to protect or defend the rights or property of Measureful or users of the Services; and/or (d) to investigate or assist in preventing any violation or potential violation of the law, this Privacy Policy, or Terms of Use.

8. Security of Your Personal Data

Measureful is committed to protecting the security of your Personal Data. We use a variety of industry-standard security technologies and procedures to help protect your Personal Data from unauthorized access, use, or disclosure. When you enter information in our form fields, we encrypt the transmission of that information using secure socket layer technology (SSL).

No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while Measureful uses reasonable efforts to protect your Personal Data, Measureful cannot guarantee its absolute security. We also require you to enter a password to access your account information. Please do not disclose your account password to unauthorized people.

9. Additional Information

3rd Party Websites

When you click on a link to any other website or location, you will leave our Site and go to another site and another entity may collect Personal Data or Anonymous Data from you. We have no control over, do not review, and cannot be responsible for these outside websites or their content. Please be aware that the terms of this Privacy Policy do not apply to these outside websites or content, or to any collection of data after you click on links to such outside websites.


With your consent we may post your testimonial along with your name. If you wish to update or delete your testimonial, you can contact us at [email protected].

Social Media Buttons/Widgets

Our Web site includes Social Media Features, such as the Facebook Like button and Google +1 button. These Features may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the Feature to function properly. Social Media Features and Widgets are either hosted by a third party or hosted directly on our Site. Your interactions with these Features are governed by the privacy policy of the company providing it.

10. Changes to This Privacy Policy

This Privacy Policy is subject to occasional revision, and if we make any material changes in the way we use your Personal Data, we will notify you by sending you an e-mail to the last e-mail address you provided to us and/or by prominently posting notice of the changes on our Site. Any changes to this Privacy Policy will be effective upon the earlier of thirty (30) calendar days following our dispatch of an e-mail notice to you or thirty (30) calendar days following our posting of notice of the changes on our Site. These changes will be effective immediately for new users of our Service or as otherwise provided in the revised policy. Please note that at all times you are responsible for updating your Personal Data to provide us with your most current e-mail address.

In the event that the last e-mail address that you have provided us is not valid, or for any reason is not capable of delivering to you the notice described above, our dispatch of the e-mail containing such notice will nonetheless constitute effective notice of the changes described in the notice. In any event, changes to this Privacy Policy may affect our use of Personal Data that you provided us prior to our notification to you of the changes. If you do not wish to permit changes in our use of your Personal Data, you must notify us prior to the effective date of the changes that you wish to deactivate your account with us. Continued use of our Site or Service, following notice of such changes shall indicate your acknowledgement of such changes and agreement to be bound by the terms and conditions of such changes.

11. Contact Information

Measureful welcomes your comments or questions regarding this Privacy Policy. Please e-mail us at [email protected] or contact us at the following address:

Measureful Analytics, Inc. 1320 Yuba Street, Suite 106 Redding, CA 96001

You should know that we value your privacy. We will never share any of your personal information. Ever.

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